PwC recently published a report looking at 'sustainable packaging': http://www.pwc.co.uk/forest-paper-packaging/publications/sustainable-packaging-myth-or-reality.jhtml.
I personally struggle to get too excited about packaging. It is obviously a high profile issue for consumers but the Packaging Regulations have made a huge difference to the managing of packaging in the UK. The UK generates around 11m tonnes of packaging waste (out of circa 80m tonnes of municipal, commercial and industrial waste), of which around 2/3 is recycled. New targets will push these recycling rates even higher.
One surprise in the report for me is that they don't identify regulation as a principal driver of improved packaging 'sustainability'. Lightweighting to reduce tonnages to landfill and also improved recyclability of packaging are both driven by waste legislation and this, for me, seems a bit of an omission.
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